Small Business Saturday is an annual holiday that celebrates small businesses and encourages consumers to shop locally at independently-owned businesses. It was founded in 2010 by American Express, and has grown into an event that rivals Black Friday and Cyber Monday – both annual shopping holidays that put big conglomerates over locally-owned businesses. Small Business Saturday draws attention to the importance of small businesses on local and national economies. This year it is more important than ever to support this annual event; small businesses were hit hard throughout the pandemic and are still closing at an alarming rate! Meanwhile, big-box retailers are seeing record-high sales and have been for well over a year. So visit town today, get started on holiday shopping, and support your community!